From digital touchpoints to digital journeys: How shopping mindsets influence appraisal of omnichannel journeys
- Creator: Muthaffar, Aisha , Vilches-Montero, Sonia , Bravo-Olavarria, Renzo
- Resource Type: journal article
- Date: 2024
Empowering retailers: A bounded rationality perspective to enhancing omnichannel journey satisfaction
- Creator: Muthaffar, Aisha , Vilches-Montero, Sonia
- Resource Type: journal article
- Date: 2023
Exploring shoppers’ decision-making styles and acceptance of an omnichannel environment
- Creator: Muthaffar, Aisha , Vilches-Montero, Sonia
- Resource Type: conference paper
- Date: 2023
Maximising omnichannel shopping intention: the impact of experiencing flow and satisfaction
- Creator: Muthaffar, Aisha , Vilches-Montero, Sonia
- Resource Type: conference paper
- Date: 2023
What Motivates customers to change?: Researching customer attitudes to water conservation in the Hunter
- Creator: Jones, Kirsty , Vilches-Montero, Sonia , Baxter, Stacey
- Resource Type: conference paper
- Date: 2021
Using the senses to evaluate aesthetic products at the point of sale: The moderating role of consumers’ goals
- Creator: Vilches-Montero, Sonia , Nik Hashim, Nik Mohd Hazrul , Pandit, Ameet , Bravo-Olavarria, Renzo
- Resource Type: journal article
- Date: 2018
What loyal women (and men) want: The role of gender and loyalty program characteristics in driving store loyalty
- Creator: Vilches-Montero, Sonia , Pandit, Ameet , Bravo-Olavarria, Renzo , Chao, Chih-Wei (Fred)
- Resource Type: journal article
- Date: 2018
Altering the past to influence the future: the effect of mental unpacking on past evaluations and future preferences
- Creator: Vilches-Montero, Sonia
- Resource Type: journal article
- Date: 2016
Are reward cards just a business deal? The role of calculative versus emotional card commitment in driving store loyalty
- Creator: Pandit, Ameet , Vilches-Montero, Sonia
- Resource Type: journal article
- Date: 2016
Antecedents of tourism destination reputation: the mediating role of familiarity
- Creator: Marinao Artigas, Enrique , Vilches-Montero, Sonia , Chasco Yrigoyen, Coro
- Resource Type: journal article
- Date: 2015